About
I am a product executive with 15+ years building and scaling enterprise platforms across ad tech, media, and data infrastructure. I have led teams of 50+ product managers and UI/UX designers, owned platforms processing $150B+ in annual media transactions, and driven product strategy through multiple PE transitions.
Most recently, I was SVP of Product at Mediaocean, where I led product for a $200M+ ARR platform serving 40,000+ enterprise users. Led the product organization through the Vista Equity and CVC/TA transitions, rebuilt the PM team, and directed the build-out of a next-generation omni-channel platform.
Before Mediaocean, I led product at Catalina Marketing (digital retail advertising reaching 300M+ shoppers), was the 0-to-1 product lead at Auditude through its acquisition by Adobe, and held early career roles across the Google/DoubleClick ecosystem, where I helped win the AOL business as they transitioned to advertising.
What I am Doing Now
After nearly a decade at Mediaocean, I made the decision to go all-in on AI. Not surface-level familiarity, but hands-on building. I am designing and building production agent systems, authoring a product leadership playbook for AI-native environments, and developing a RAG-based knowledge system for expert video content.
The core insight from this work: AI agents are not features to bolt onto existing products. They are a fundamentally different way to architect systems, organize teams, and deliver value. I am now building companies and advising others at this intersection.
What Drives Me
I am a builder. That is the through-line across every role, every company, every transition. The tools change. The conviction stays the same: find the leverage point, architect the system, ship it.
AI agents are not features to bolt onto existing products. They are a fundamentally different way to architect systems, organize teams, and deliver value. That belief is what drives everything I am building now.
Chicago-based. Girl dad x 3. Runner.
Career Highlights
- Mediaocean — SVP Product. $200M+ ARR platform, $150B+ in media transactions, 40K+ users. Built AI buying agent POC. Led product through Vista and CVC/TA transitions.
- Catalina Marketing — VP Product. Digital retail ad platform reaching 300M+ offline shoppers across 20K+ stores.
- Adobe / Auditude — 0-to-1 product lead through acquisition. Built unified ad serving platform adopted by YouTube, MLB, Comcast.
- Google / DoubleClick — Helped win the AOL business as they transitioned to advertising.
Education
Kellogg School of Management, Northwestern University — Executive Scholar Program
Northwestern University — BA in Economics, Business Institutions Minor, Leadership Certificate